Roger Williams University (RWU), like most higher education institutions, depends on its website as a critical recruiting tool and information resource for everyone from prospective students, to alumni, faculty, and everyone in between.

When it came time for RWU to update its website, the administration stressed the importance of increasing dependability and reducing the operational burden on their internal staff.

Read on to find out how RWU transformed their website from outdated to innovative with a cutting-edge web content management (WCM) system and how this innovative strategy can help optimize your website.