Business Analytics: Ventana Research - Improving Retailing Performance Using Better Analytics: A Pragmatic Approach
sponsored by IBM

Are you utilizing your information as effectively as possible?

Improved technology for collecting and analyzing data, especially large volumes created in any large retailing operation, and better analytical methods have made it easier for you to gain insights and make better decisions based on this information.

Yet while some retail organizations are capitalizing on analytics, many still are not.

But why?

This paper by Ventana Research reveals the results of a study examining how retailers use analytics across their company, including the marketing, supply chain, operations and finance. Read this now to learn more about the challenges these retail organizations face as well as the possibilities available to them through today's innovative technology.



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