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LEGO: Nurturing Consumer Loyalty Bloomberg BusinessWeek Article

Cover

This LEGO customer success story reported by Bloomberg Businessweek highlights how LEGO leverages SAP Customer Relationship Managment (SAP CRM), especially the loyalty management software, to run the compnay's customer loyalty program.

Vendor:
SAP America, Inc.
Posted:
21 Aug 2012
Published:
31 Dec 2011
Format:
PDF
Length:
4 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.