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LEGO: Nurturing Consumer Loyalty Bloomberg BusinessWeek Article
sponsored by SAP America, Inc.
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This LEGO customer success story reported by Bloomberg Businessweek highlights how LEGO leverages SAP Customer Relationship Managment (SAP CRM), especially the loyalty management software, to run the compnay's customer loyalty program.
(THIS RESOURCE IS NO LONGER AVAILABLE.)
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Available Resources from SAP America, Inc.
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