Building a Social CRM Strategy
sponsored by Salesforce.com

Social media and mobile devices are changing the marketing landscape forever.

Twitter, Facebook, LinkedIn and Flickr, amongst more, offer endless benefits to companies and their customers, but capitalizing on this social revolution requires the right balance between new-age marketing tactics and traditional methods.

Explore this expert e-guide now to learn tips on striking this delicate balance, including why it is imperative you understand your customers and how mobile marketing campaigns need to be succinct and to the point. Furthermore, discover a breakdown of the benefits of using the different social networking sites to jumpstart your customer relationship management (CRM) strategy.

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