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MARKET FOCUS REPORT THE VALUE OF MOBILE AND SOCIAL FOR CRM
Incorporating mobile access and social collaboration into your customer relationship management (CRM) strategy delivers significant benefits.
The paper outlines the results of a survey conducted amongst 223 CRM decision-makers that found that providing sales people with mobile device access to CRM drives a 14.6% productivity increase, and adding social capabilities drives an additional 11.8% productivity boost. Given the significant return on investment (ROI) opportunity, it's imperative you consider mobile and social CRM adoption today.