The sales landscape is changing. And sales representatives must constantly adapt.

To determine which type of sales rep is mostly likely to succeed in the current economy, a study was conducted amongst 450 first line sales managers to assess three of their direct reports (two core performers and one high performer) across 44 different attributes covering areas such as attitudes, skills, behaviors, activities and knowledge.

Which type of sales rep do you think had the greatest success rate? The problem solver? The relationship builder? How about the lone wolf?

Read this brief paper to learn the results of this survey and gain insight into how your sales reps can become more successful.