With innovations including social media, mobility, and analytics, businesses are considering adding, upgrading, or changing their core customer relationship management (CRM) platforms. With a myriad of on-premise, cloud, and software as a service (SaaS) offerings on the market, determining which one fits your business needs and provides maximum benefits is a definite challenge.

This Technology Value Matrix examines and evaluates the current market offerings and how they stack up in terms of usability, functionality, support, and performance for sales, marketing, and customer service needs. Continue reading to learn about who’s leading the pack as well as why CRM investment continues to grow.