This resource is no longer available
Improving Retail Performance with Location Analytics
In retail, if you understand the value in individual locations, you know you are equipped with the tools to improve the effectiveness and efficiency of operations. This technology, better known as geographic information system (GIS), helps businesses recognize trends based on customer information and feedback.
Read this paper to learn how GIS is making a difference in the retail industry by advising businesses on:
- Which markets to open stores in
- The right products for their demographic mix
- If there is enough sales opportunity to overcome competition
- And more.
With the right combination of localization and GIS, you can successfully bring the right quantity of goods to the right place at the right time and price to meet market demand and exceed expectations.