Preca Brummel, an Italian family-owned business specializing in childrenswear and accessories, was planning to expand its operations into the international market and considering capitalizing on the world of e-commerce.

But their distribution network consisted of retail stores, franchises and direct sales to end-customers, their sales and marketing processes were fragmented with specific systems for each individual channel, and they even used three different applications to manage their sales and purchase orders.

All of this was costly, time-consuming and unproductive. Moreover, it was unnecessary.

Preca Brummel finally settled on a smarter e-commerce option, which is outlined in this brief paper. Read on to learn how this solution helped this growing company:

• Save around €100,000 per year in terms of licence, maintenance and technical support costs
• Accelerate the creation of online sales and marketing campaigns by 50%
• Reduce the time taken to create and send purchase orders by nearly 100%
• Enhance their one-to-one customer experience through improved online experiences
• And so much more