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Engaging Customers in the Social Era
sponsored by Salesforce.com
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Most companies today are utilizing social media to understand what their customers are saying about their brands and products – but the most successful service organizations are taking it one step further.
In this brief paper, you’ll discover how to utilize social media to proactively engage with your customers and improve their overall experience.
Read on to find three simple guidelines that can help you make the most of your social media customer service initiatives and uncover the importance of:
- Recognizing when to take customer interactions off public forums
- Properly training customer service agents on social media
- Clarifying appropriate conduct on social channels
- And more.
(THIS RESOURCE IS NO LONGER AVAILABLE.)
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Available Resources from Salesforce.com
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