Analytics: An Inside Perspective with Kelley Blue Book
sponsored by SAS

For almost all financial information related to cars, consumers to turn the Kelley Blue Book. But over the years, as cars have changed and costs have fluctuated, the organization needed to statistically enable vehicle valuations to increase the efficiency and accuracy of their process – they needed to integrate data analytics.

Read this case study to learn how Kelley Blue Book started using analytics for predictive valuation of vehicles, revenue remodeling, advertising optimization, site traffic attribution, and much more. Learn how you can apply the same analytical approach through these three essential elements for analytics integration:

  • Commitment and resources
  • Technology alignment
  • And organizational clarity.
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