According to a report in January 2012, 58% of consumer goods manufacturers and retail industry companies rank commerce of Web-enabled order efficiency as a key strategic area that is vital for creating a complete and unified customer experience across all channels of sales and service.

But only 32% of businesses share real-time order management and execution information across channels, and merely 27% of companies possess processes for up-to-date fulfillment planning across channels.

A lack of integrated front-end and customer facing systems with up-to-date order fulfillment delivery processes is one of the reasons behind this complex situation.

This e-book offers up best practices of leading manufacturers and retailers that care about the integrated view of commerce-enabled order management, customer fulfillment, unified inventory and a balanced supply chain. Read on to learn about a strategic business process and technology recommendations that can help you integrate all elements of your commerce-enabled order-fulfillment and source-deliver processes.