What Does Seamless Cross Channel Look Like?
sponsored by IBM

Customers are now the centerpiece of how companies buy, market, sell and service. This commitment to the customer is at the heart of seamless, end-to-end cross-channel order management.

Applied properly, cross-channel order management can have a profound effect on both the customer experience and operational efficiency.

From the moment a customer selects a product or service until that purchase is fulfilled and serviced, order management is pivotal.

What is necessary during this process?

This paper details the responsibilities of cross-channel order management during the selling and fulfillment phases of the customer's experience. Read on to learn about the role of an order orchestration hub in handling those duties, a detailed example of seamless, end-to-end cross-channel order management in action from both the consumer's and retailer's point of view, and much more.

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