This resource is no longer available

e-Commerce Strategies for Business-to-Business (B2B) Sales and Marketing

Cover

Roughly 47% of business leaders have increased their focus on e-commerce and about 46% are focused on developing effective digital customer experience.

Business-to-Business (B2B) firms typically used the Internet to expose their product catalog for taking orders. But the success in the Business-to-Consumer (B2C) world has many B2B firms rethinking their e-business strategy.

This paper outlines B2B e-commerce market drivers, strategies and best practices for adopting the Internet and Web channel for sales and marketing efforts. Read on to learn a four-step approach to implementing a next-generation B2B e-commerce strategy and also gain insight into other businesses to help you develop new ideas and spawn the digital transformation of your own organization.

Vendor:
IBM
Posted:
25 Jul 2012
Published
13 Oct 2010
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.