e-Commerce Strategies for Business-to-Business (B2B) Sales and Marketing
sponsored by IBM

Roughly 47% of business leaders have increased their focus on e-commerce and about 46% are focused on developing effective digital customer experience.

Business-to-Business (B2B) firms typically used the Internet to expose their product catalog for taking orders. But the success in the Business-to-Consumer (B2C) world has many B2B firms rethinking their e-business strategy.

This paper outlines B2B e-commerce market drivers, strategies and best practices for adopting the Internet and Web channel for sales and marketing efforts. Read on to learn a four-step approach to implementing a next-generation B2B e-commerce strategy and also gain insight into other businesses to help you develop new ideas and spawn the digital transformation of your own organization.

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