Top-performing organizations have seized the opportunity to adopt the next generation of enterprise communication and collaboration tools to help people build and maintain strong relationships. They recognize that in today’s global, mobile business environment, now is the time to begin the transformation to social business.

This paper presents five stories that demonstrate how strategically integrating new social software and tools into your processes and shifting your culture to support these changes can deliver impressive outcomes.

Read on to learn more about these specific use cases, including a health insurance network with millions of members, and discover the challenges they faced, the strategy employed and the results they reaped.