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Free trial vs. Freemium Model for IT Services
A common tactic for driving increased adoption of recurring services is through free trials and freemium models. These strategies work because they give customers the ability to try the product and ensure satisfaction before they purchase.
But not all services will be a homerun fit for these kinds of models. And where a free trial might be great for a particular service, it could be a horrible fit for a freemium strategy. Read this white paper to find an analysis of both free trial and freemium approaches. Learn best practices for deploying free trial and freemium offerings, including:
- Don’t over-promote your free version
- Monitor usage for free users
- Use your intelligence for targeted and timely marketing
- And many more.