The power of cloud computing is widely known. It's potential for driving business innovation, however, remains relatively untapped. But to capitalize on this potential to transform internal operations, customer relationships and value chains, you first must determine how best to employ cloud-enabled business models that promote sustainable competitive advantages.

This paper can offer you a better snapshot of how technology and social connectivity trends have created the perfect opportunity for you to embrace and take advantage of the power of cloud to optimize, innovate and disrupt business models.

Read on to learn the highlights of a survey conducted by IBM and the Economist Intelligence Unit, gauging 572 business and technology executives across the globe on their cloud usage and how they plan to harness its power in the future. Discover why relatively few organizations today embrace the cloud to fuel business model innovation but why this trend may shift in the next few years.