Driving business growth often means reevaluating practices considered to be satisfactory to see if they can be revamped for excellence. However, despite the potential payoff, shaking up the status quo can be challenging when processes and mindsets are deeply entrenched.

Check out this expert e-guide to learn how two very different companies— Sony Canada, and Houston-based cement manufacturer Cemex— took a closer look at the customer experiences they were providing and tackled the challenge of overhauling and improving their customer relationship management (CRM) by leveraging the SAP CRM module.