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Thinking outside the data warehouse: How businesses increase agility, boost performance and lower TCO
Analytics are being used almost everywhere. But it still needs to reach previously untouched arenas, too.
A credit card company might need to watch for patterns of fraud at the rate of thousands of transactions a second, or a marketing firm may need to deliver results every time a shopper reaches the check stand or while their online shopping cart is still active.
This e-book highlights other scenarios that illustrate a few of the new places where analytics are making a big impact, and outlines how an information management system can help you reap value from your ever-expanding data. Read this now to learn why more and more businesses need to examine real-time info in a broader context, combining analytical and operational data to deliver true operational intelligence.