Ventana Research: BA-Benchmarking the Analysis of Data to Gain Insight
sponsored by IBM

There is confusion when it comes to analytics.

Who should spearhead these initiatives? Where should you begin to implement such a strategy? What benefits are you actually seeking to gain?

These questions and a slew of others were explored in a survey by Ventana Research, the discoveries of which are highlighted in this brief paper. Take a few minutes to read this resource now and learn:

  • Why greater collaboration between business and IT departments is needed for successful analytics endeavors
  • Why organizations must understand that a general approach to improving business analytics is not the answer and what they should focus on instead
  • Which business analytics tools to choose to support a range of roles in your organization
  • Why predictive and forward-looking analytics can help advance maturity in business processes. 
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