There is confusion when it comes to analytics.

Who should spearhead these initiatives? Where should you begin to implement such a strategy? What benefits are you actually seeking to gain?

These questions and a slew of others were explored in a survey by Ventana Research, the discoveries of which are highlighted in this brief paper. Take a few minutes to read this resource now and learn:

• Why greater collaboration between business and IT departments is needed for successful analytics endeavors
• Why organizations must understand that a general approach to improving business analytics is not the answer and what they should focus on instead
• Which business analytics tools to choose to support a range of roles in your organization
• Why predictive and forward-looking analytics can help advance maturity in business processes.