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A smarter approach to CRM: An IBM perspective
sponsored by IBM
Posted:  05 Jul 2012
Published:  15 Feb 2012
Format:  PDF
Length:  16  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:

With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers’ terms.





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