Geoffrey Moore on Application Transformation –Part 2

Geoffrey Moore on Application Transformation –Part 2


Companies everywhere are transforming and modernizing applications and strategies in order to improve engagement with stakeholders and drive better business. The need for improved communication within both B2B and B2C businesses alike is critical to enhancing customer and partner relationships.

Real-time collaboration and engagement can allow your business to solve problems faster and meet customer and partner needs with speed and accuracy, therefore strengthening your reputation and contributing to a bigger bottom line.

Watch this video featuring renowned author and venture capitalist Geoffrey Moore as he discusses the future of enterprise IT and specifically how your application strategy can take full advantage of the latest tools and technology from mobile, the cloud, social media and more.

Hewlett-Packard Company
Jul 5, 2012
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