Many consumers don’t trust web site safety enough to complete an e-commerce transaction. The frequency of malicious web schemes such as phishing and pharming creates an environment of fear and reticence. To combat this problem, leading web browser developers and SSL Certification Authorities (CAs) joined forces to create a new standard for web site identity authentication.

This white paper demonstrates how Extended Validation SSL Certificates offer web sites a better method for assuring their visitors of their legitimate identity.