While most companies have adopted a social media strategy in hopes of improving customer engagement and interactions, many still struggle to gather and analyze the data from Web and other outlets that are part of a multichannel marketing system.

As such, companies are beginning to adopt an analytics system built specifically for monitoring and analyzing social media activity that can help businesses get a better understanding of what is being said about their brands, products, and services. Check out this paper now to see how you can get started and learn about five advantages of a multichannel analytics platform