Predictive analytics and cloud solutions are changing the way organizations do business. But what about predictive analytics in the cloud?

According to research by Decision Management Solutions as well as a recent SmartData Collective survey, cloud-based predictive analytics is poised for rapid adoption, with 43% of respondents having already seen an impact from successful predictive analytics implementations.

Predictive analytics in the cloud has particularly shown promise with improving customer engagement and retention, therefore acting as a tool to help companies achieve competitive advantage.

Check out this article by industry expert James Taylor on the concerns and  benefits regarding cloud-based predictive analytics and learn about companies that have already experienced the impressive results.