Synchronizing your data in a single, unified customer information hub can significantly enhance the success of your overall customer relationship management (CRM) strategy.

Just ask Ven Bontha, who inherited the role of customer experience director at Cemex, a Houston-based cement manufacturer. Selling cement in bulk, the company serves customers across 28 states with multiple customer interaction points which were causing havoc on both quality of service and overall satisfaction levels.

Read on to learn how Bontha spearheaded a successful customer experience management initiative centered on deploying a centralized customer information hub to improve the quality, consistency and availability of customer data.

Lastly, check out the results of a recent independent study of CRM managers from 129 organizations about the challenges they face in managing complex customer relationships.