This resource is no longer available
Mobile Is the New Face of Engagement: An Executive Summary
According to a recent Forrester Research report, over a billion consumers will be equipped with smartphones and tablets by 2016. As such, it is important to look at mobile not just as another system for IT to support, but as an outlet that empowers customers, partners and employees and ultimately drives bottom line.
Your app is in your customer’s pocket. It is up to you to incorporate interesting, informative content that will grab their attention and improve collaboration and decision-making, thus building comprehensive systems of engagement. This paper discusses building such a system and steps you can take to achieve success.