Mobile Is the New Face of Engagement: An Executive Summary
sponsored by Ektron, Inc.

According to a recent Forrester Research report, over a billion consumers will be equipped with smartphones and tablets by 2016. As such, it is important to look at mobile not just as another system for IT to support, but as an outlet that empowers customers, partners and employees and ultimately drives bottom line.

Your app is in your customer’s pocket. It is up to you to incorporate interesting, informative content that will grab their attention and improve collaboration and decision-making, thus building comprehensive systems of engagement. This paper discusses building such a system and steps you can take to achieve success.

(THIS RESOURCE IS NO LONGER AVAILABLE.)
 
Available Resources from Ektron, Inc.
See what other users are reading via our Daily Top 50 Report
.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement