The ability for customers to use mobile devices to interact quickly and conveniently with your company has become a critical part of  gaining a competitive advantage and increasing customer retention. In this SearchCIO.com classroom we’ll discuss ways to get a handle on the key elements of a mobility initiative for CIOs.

You’ll learn about:

• The top applications in demand by mobile users for business use
• How to optimize application performance for mobile devices to improve customer conversion rates
• Building vs. buying: whether IT executives should have their staffs develop these mobile apps or if there are viable options already available

Sponsored By: Symantec