sponsored by ComputerWeekly.com
Posted:  01 Jun 2012
Published:  01 Jun 2012
Format:  PDF
Length:  2  Page(s)
Type:  Analyst Brief
Language:  English


By 2015, Gartner expects context aware computing to be as influential to mobile consumer services and relationships as search engines are to the internet.


Press the button below to download this article.


Context-aware computing has been studied and applied for more than 20 years. Advances in software, mobility, analytics and the use of the internet to exchange information in real time will enable experience designers to link physical, electronic and mobile commerce for commercial gain and to enhance knowledge work productivity.


Based on Gartner’s observation of the degree of personalisation (and underlying use of analytics) now possible in today’s mobile and social ecosystems and platforms, practices of optimising individual experiences and interaction channels will become mainstream during the next two to three years.


Social media will provide key ingredients so that context providers and enterprises can create such experiences by inferring intent. They will need a deep understanding of the groups to which end users belong. They will also need to adjust to a user’s persona, as well as automatically adjust experiences in the physical and digital worlds by adapting to environments in real time.


Press the button below to download this article.


This report is based on independent technology advisory research from Gartner, Inc. Gartner delivers the technology-related insight necessary for IT leaders to make the right decisions every day. This exclusive article was written Gartner analysts for Computer Weekly readers on a non-commercial basis.

Business Intelligence | CRM Analytics | Fraud Protection | Mobile Payments | Peer-to-Peer Networking | Smart Phones | Social Computing | Social Networking | Web Analytics

View All Resources sponsored by ComputerWeekly.com

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement