Social Intelligence Approaches to Support Four Core Customer Scenarios

Social Intelligence Approaches to Support Four Core Customer Scenarios


Social intelligence is required for you to succeed in today's increasingly social world. The knowledge that stems from customers' social experiences coupled with insight derived from classic conventional marketing and customer relationship management (CRM) strategies enables you to gain a real-time view of the customer, get inside their mind, listen to what they have to say and then deliver results.

But creating a solid social scheme for successful marketing, sales and customer service depends not just on today's innovative technology, but also the foundation of the business.

This paper outlines some of the best methods for deploying social intelligence to support your CRM strategies. Read this now and learn how the right social intelligence can help you win new customers, retain existing customers, reduce the cost of customer management and more. Discover specific use cases of social intelligence that can help you foster your own blueprint for success.

Hewlett-Packard Limited
01 Jun 2012
01 Jun 2012
12 Page(s)
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