Inside this exclusive podcast interview, gain knowledgeable leadership insight from Paul Harder, winner of the Cultural Innovation Award. The Cultural Innovation Award is part of the 2012 SearchCIO-Midmarket IT Leadership Awards, and is given to a leader who has made a positive impact on the company and/or industry's culture and demonstrates exceptional citizenship and corporate leadership. Hear how Harder, director of technology of the nonprofit agency The Arc Greater Twin Cities, was able to act as an industry role model by taking advantage of the benefits of social media and foster positive relationships with the business.