More than half of the respondents to an AIIM survey cited social business applications as a significant or imperative component to their business goals and success.

Knowledge sharing is a pivotal part of this process, resting at the core of social business value. Whether or not this social content stands the test of time and is relevant and valuable down the road remains to be seen.

Managing your social content is paramount to your success, yet how organizations go about doing this is purely interpretive.

This paper offers a clearer understanding of the benefits of social business systems, citing the results of a survey taken last year to further clarify the roles of content publishing systems and content management systems. Read this now and also discover how best to govern and manage your social content to exploit it for the maximum long-term benefit.