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The Business Value of Predictive Analytics
Predictive analytics can benefit organisations across virtually every industry.
According to IDC, an asset management firm elevated its marketing offer acceptance rate by 300% using predictive analytics. An insurance company identified fraudulent claims 30 days faster than before, and a bank identified 50% of fraud cases within the first hour, all using analytics.
Read this enlightening paper featuring research from IDC to learn more on the growing trend of predictive analytics, including how it differs from non-predictive business analytics projects. Also discover some of the changes in IDC research over the past eight years as well as some of the additional benefits from predictive analytics projects.