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Ensuring Customer Data Quality for Sales and Marketing
In order to operate efficiently and effectively, companies need accurate and reliable customer information.
As many organizations sell products and services and engage with customers through online, in-store, and phone interactions, customer information is gathered through a variety of diverse channels and interactions.
Cleansing and verifying information from all sources to ensure high quality data can help your organization to:
- Effectively market to customers regardless of location
- Easily locate correct account information
- Painlessly update customer records
- Quickly and accurately ship orders to control costs and keep customers happy
Access this webcast to see how SAP Business Objects Data Quality Management and SAP CRM can help you enforce data quality and governance, address verification and identifies duplicates to achieve fast time-to-value and cost-effective customer data management.