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Cost-effective, scalable and efficient: How Harvard Business publishing improved their WCM system
sponsored by Alfresco Software
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A subsidiary of Harvard University, Harvard Business Publishing (HBP) relies on the ability to develop new and innovative products, foster community around existing products and services, and attract new audiences to its Web sites in order to remain successful. But HBP faced great challenges with its digital publishing enterprise. Its website management system was outdated and unreliable, limiting the ability of HBP to drive revenue through site traffic, advertising, and eCommerce transactions.
HBP recognized the need for an improved, user-friendly and cost-effective Web content management system that would empower users and seamlessly integrate with existing systems. Read this brief case study now to see how HBP utilized Alfresco Enterprise Content Management software and gained:
- Timelier, fresher, more valuable content for better site traffic
- User-friendly publishing capabilities
- Improved search with faceted navigation
- And more
(THIS RESOURCE IS NO LONGER AVAILABLE.)
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Available Resources from Alfresco Software
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