According to this research from Grant Thornton, the main drivers in the demand for cleantech products are increasingly commercial.
Cleantech is emerging as a suitable alternative source of energy or a means of reducing consumption of expensive resources.
Accordingly, over half of the business practitioners surveyed who choose cleantech options do so to reduce their costs (52%); with 45% making the choice as a way to increase profitability.
Corporate social responsibility (CSR) requirements and environmental concerns also remain important, but are not the main reason for adoption.
This increasing maturity of the sector is filtering through to expectations of cleantech business for the year ahead creating a bullish outlook for 2012.
R&D and IT is receiving greater focus as companies exploit advances in areas such as storage and smart grid technologies.
In addition, the sector is adopting a broader base on which to apply its learning, putting greater focus on areas such as waste and water.”
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