High-tech companies are struggling to transform their traditional business models of shipping hardware products or packaged software to more complex business models of providing new services based on cloud computing.
Many senior leaders lack a clear understanding of how the complexity of these new business models impacts operations in nearly every function of their companies.
This disconnect will become increasingly important because most leading technology firms expect to generate revenue growth through five or more business models by 2015, several of which are likely to be based on cloud.
The report recommends a series of steps that companies take these steps to help overcome the challenges.
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Accenture is a global management consulting, technology services and outsourcing company, with more than 244,000 people serving clients in more than 120 countries.