Dave Britton, chief press officer of the Met Office, explains how the Met has harnessed social media, in this presentation for Computer Weeky’s 500 Club for IT leaders.

Contents:

• Met’s social media strategy
• Linking social media with traditional media
• Growing reach of social media at the Met
• Case study: Grimsvotn volcanic eruption
• Case study: Hurricane Katia
• Social media policy

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The CW500 Club is a private members' club for senior IT professionals and leading industry figures. Membership is by invitation.