Retail Week Tearing Up the Rule Book
sponsored by SAP America, Inc.

The past decade has seen significant changes in the experience that customers have when they interact with a retailer. The development of multichannel retail has been crucial to this. Whether it be consumers researching purchases online, accessing customer support via a social networking site or having a staff member assist them with a purchase from an extended range using an iPad. So the old rules of retail – rules that were inevitably set by the retailers – no longer hold true.  Consumers have always been able to vote with their feet if they didn’t like the service, offer or experience provided by a particular retailer. But the internet has created a new level of transparency, and made it easier for disgruntled consumers to shop around on the web, on their mobile and in-store. To learn more download the whitepaper called “Retail Week Tearing up the Customer Book”.

(THIS RESOURCE IS NO LONGER AVAILABLE.)
 
Available Resources from SAP America, Inc.
See what other users are reading via our Daily Top 50 Report
.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement