The Future of Loyalty
sponsored by SAP America, Inc.

Gain insight into the changing face of loyalty and what this means now and in the future, how retailers can gain advantage from more adept use of technology and data, and the importance of effective customer insight to stay attuned to fast-changing customer behavior and sentiments. The paper also provides benchmarks, and a loyalty and insight maturity model, which is based on information gleaned from research amongst a representative selection of UK retailers of all types in mid-2011. The maturity model and benchmarks reveals different aspects of loyalty and insight that retailers can use to judge their own performance, as well as gain ideas about what other retailers are doing. Learn by downloading this whitepaper: “The Future of Loyalty: The Changing Face of Customer Insight and Loyalty”.


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