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How Analytics Bring Organizations Closer to Their Customers

Cover

Customers have the freedom to shop wherever they please. It's your job to get them to choose your business.

Analytics is the answer.

Offering insight and tailoring your offers specifically to your customers, resulting in potential loyalty and positive experiences, are just a couple of the desired byproducts of successful analytics and business intelligence (BI) initiatives. 

Read this brief paper now to learn how an analytics solution offers important capabilities, including reporting, analysis, scorecards, dashboards, planning, budgeting, forecasting, predictive analytics and so much more, and why these tools are necessary to achieve mutually beneficial and memorable customer relationships.

Vendor:
IBM
Posted:
19 Apr 2012
Published:
19 Apr 2012
Format:
PDF
Length:
6 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.