We all know sales are changing. Processes are improving, technology already light years ahead of where it was just a few short years ago. But chasms exist within the customer relationship management (CRM) structure. Where, though, is the big question?

This brief paper seeks to get to the bottom of this pressing issue, identifying specific changes that have occurred in the CRM process, areas where it is falling short and other tidbits to consider as your CRM initiatives continue hurtling forward.

Read this now and gain insight into the results of a survey conducted amongst 160 firms with annual revenues of $250 million or more, 85% of which have already implemented a CRM system. Discover why the top business objective for sales over the past few years has been increasing revenues, yet only 15% of surveyed companies cited this as a CRM benefit.