The newness of social media has made implementing a sound social strategy challenging for most companies. But as a potential threat to brand reputation, the lack of governance has been a growing concern in developing social initiatives.

Social compliance programs will allow your company to measure, analyze, and report on social media content and monitor potential threats. Read on to learn how you can protect brand integrity and ensure governance. You will discover:

• Support tools for social initiatives
• Creating and updating client information through social intelligence
• 3 recommendations for building achieving compliance
• And more