CRM Solutions For The Finance And Insurance Industries

CRM Solutions For The Finance And Insurance Industries


In addition to doing deep due diligence about the fit of customer relationship management (CRM) solutions to meet the unique requirements of the finance and insurance industries, business process professionals must take into account the increased popularity of the software-as-a-service (SaaS) deployment approach, the rise of business process management (BPM) solutions, and the rapid adoption of mobile technologies.

Read this report to learn how Forrester Research rated 24 CRM solutions in terms of their strengths and weaknesses in supporting four key cross-functional processes in the finance and insurance industry.


SAP America, Inc.
28 Mar 2012
14 Feb 2011
25 Page(s)
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