Adding mobile access and social collaboration to CRM delivers significant benefits.
In a survey of CRM decision makers, Nucleus found that providing sales people with mobile device access to CRM drives a 14.6 percent productivity increase, and adding social drives an additional 11.8 percent productivity boost.
This report presents a series of case studies from organisations that have demonstrated a significant return on investment by incorporating social networking tools and mobile device access into CRM.
Given the significant ROI opportunity, all organizations should consider mobile and social CRM adoption.
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