With the constant emerging of new technologies, enterprises are demanding more of web content management (WCM) platforms. In specific, organizations are looking for ways to improve customer interactions and better meet their needs in order to gain competitive advantage in today’s economic downturn.

Since the roll out of improved WCM is widespread, is implementing a WCM alone enough to differentiate? According to Gartner research, the value of WCM is maximized when part of an online channel optimization (OCO) strategy.

Read more from this Gartner report to discover the four major trends shaping the WCM market, including:

• The need for business impact
• A focus on technology that works across channels
• Integration with related technologies
• Growing interest in cloud-based WCM