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Buyers Guide: The social side of customer relationship management
sponsored by SugarCRM Inc.
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Customer relationship management (CRM) activity provides businesses a better understanding of their customers and thus assists businesses in making more informed decisions. With the importance of social networking in today's society, this popular outlet can be integrated into current CRM systems to further build and improve customer relations.
Though harnessing the power of social media can be beneficial to your business, it may only improve customer relations if successfully integrated into your current CRM system in a strategic manner. Check out this white paper to learn more on using social media in CRM practices, including articles on:
- Six top tips for social CRM strategies
- Social CRM best practices
- A case study on companies that have implemented social CRM
- And more.
(THIS RESOURCE IS NO LONGER AVAILABLE.)
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Available Resources from SugarCRM Inc.
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