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The New CMO Challenge: How to turn Big Data into your company’s biggest asset
The amount of data in our world is exploding, with volumes expanding from megabytes and terabytes to
petabytes and beyond. A recent report from Gartner indicated that within the next five years enterprise data is expected to grow by 650%.
The increasing volume and detail of information captured by enterprises and the rise of multimedia, social media and the Internet are likely to fuel exponential growth in information for the foreseeable future. Analyzing this information will become a key basis of competition, underpinning new waves of productivity growth and innovation.
Check out this white paper to discover ways to turn big data into big opportunities.