Industry-wide, organizations are searching for ways to use social channels to improve customer loyalty programs. Many are finding that they need the right tools and plans in place to improve their customer relationship management (CRM) strategy in an effective and measurable way.

It takes a well-thought out plan to successfully engage, retain and compile Facebook "likes." This tip guide from SearchCRM.com highlights ways to efficiently deliver additional value to customers via social media. Read on now to learn expert tips for interacting with your customers through Web 2.0.